Building a Brand Story | New York City

About this event

T Brand Studio, the brand marketing unit of The New York Times, creates content and experiences that influence the most influential audiences around the world. That influence starts with the creation of a brand story.

Following the launch of a new series of online courses created by nytEducation, The School of The New York Times, experts from T Brand Studio will deconstruct and demystify what “branded content” really means in today’s marketing environment and how you can put this kind of content to work for your brand.

Live stream registrants will receive a 10% discount on any of nytEducation’s newly launched courses featuring T Brand Studio.

Takeaways

Explore a full range of branded content solutions, from innovative videos to information design.

Learn more about specific strategies that you can apply to meet your business’s unique goals and objectives.

Understand the key elements of creating effective branded content that will make your brand’s story come alive. Select topics include story mining and crafting design-first narratives. Cut through industry buzzwords to learn more about the future of branded content, including how emerging technologies are impacting this field.