Build Your Brand on LinkedIn | Chicago
About this workshop
Balance best practices for creating a sellable LinkedIn profile with crafting a professional brand story that is connected to a deeper sense of self. Learn how to increase searchability, reach, and impact with your network on the platform. Use interactive worksheets to define your career vision and explore how to mindfully share your experience and unique skills. Craft a stand-out professional summary and headline that summarize your story authentically, while elevating profile searchability. Learn how to strategically build a resume that reflects your LinkedIn profile and what makes the two work successfully together.
Takeaways
Learn best practices to: - Describe your experience while showcasing your accomplishments - Target a specific industry/position even if you don't have previous experience - Optimize your LinkedIn profile for search engines - Strike the optimal balance between professional and personal on your profile - Create the start to your updated professional summary to stand out