Build an E-Commerce Business with Data

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Build an E-Commerce Business with Data | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

Looking to boost the profitability of your e-commerce business? Want to adopt a data-driven approach to marketing? If you are looking for data-driven solutions for your e-commerce business, this workshop will draw upon real-world case studies to illustrate how data can be used to complement your marketing efforts for measurable and repeatable revenue uplift and customer retention.

Takeaways

  • Find out what is data-driven marketing and why that is crucial for growing your e-commerce business
  • Understand how data science can be used to know your customer and predict behaviour
  • Learn principles of data-driven customer acquisition and retention
  • Come up with a data-driven marketing strategy for your store
  • Create customer segments and test different marketing strategies
  • How to perform lifecycle marketing

Prereqs & Preparation

For business owners with Shopify, Magento and BigCommerce stores, do install Metisa in advance so they can work with actual data.

If you do not own an e-commerce business, the instructor will prepare a case study for you.

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