Build an E-Commerce Business with Data

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Build an E-Commerce Business with Data

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this workshop

Looking to boost the profitability of your e-commerce business? Want to adopt a data-driven approach to marketing? If you are looking for data-driven solutions for your e-commerce business, this workshop will draw upon real-world case studies to illustrate how data can be used to complement your marketing efforts for measurable and repeatable revenue uplift and customer retention.

Takeaways

  • Find out what is data-driven marketing and why that is crucial for growing your e-commerce business
  • Understand how data science can be used to know your customer and predict behaviour
  • Learn principles of data-driven customer acquisition and retention
  • Come up with a data-driven marketing strategy for your store
  • Create customer segments and test different marketing strategies
  • How to perform lifecycle marketing

Prereqs & Preparation

For business owners with Shopify, Magento and BigCommerce stores, do install Metisa in advance so they can work with actual data.

If you do not own an e-commerce business, the instructor will prepare a case study for you.

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