Break Into Product Marketing Featuring Shopify

San Francisco Campus

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Break Into Product Marketing Featuring Shopify | San Francisco

San Francisco Campus

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

About this event

The success of every product lies in its customer base and brand value. This event will cover how to develop an end-to-end product marketing strategy for technology products. This includes user research and usability testing, product positioning in pre and post sale, and marketing strategy to attract and retain customers, increase brand value, and continuously improve the product. This event will also breakdown the role of product marketing within a larger product and engineering team. Aimed at beginner and intermediate marketers as well as entrepreneurs looking to develop an end to end strategy to bring their products to market. Rooted in exercises, you’ll walk away with a high-level marketing strategy and framework where you can then dive deeper on a tactical level.

Takeaways

  • What a career in Product Marketing could look like
  • Launching products to new markets
  • Learn what product marketing skillsets are
  • Network with like-minded individuals

  • Coming up near you

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