Branding Workshop: Develop Your Brand Strategy & Voice

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Branding Workshop: Develop Your Brand Strategy & Voice

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.

By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.

For those starting their own business, building a product or simply looking to understand the importance of a strong brand, in this workshop you will learn:

  • How to define and position your brand in the marketplace
  • How to develop a strong brand identity and key messages to target your customer(s)
  • How to build a tailored marketing strategy to promote your product or service
  • Marketing tips for driving client and customer engagement to ensure long-term success

As a business owner, employee, entrepreneur or freelancer it’s also just as important to build your personal brand. Along with learning how to build your business brand, the workshop will also cover how to develop a strong personal brand using the strategies above, with particular focus on how to build a powerful and impressive online presence.

Prereqs & Preparation

Please come to the workshops with a laptop or notebook/pen. Students will gain the most from this workshop if they have a business or personal brand they are actively developing, and can prepare themselves by thinking about the unique needs of the target audience, the baseline for this product or service to succeed in the marketplace and their own passion for the business vision.

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