Branding Fundamentals

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Branding Fundamentals

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money.

As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own: understanding the fundamentals of branding, the three ingredients to an effective brand strategy, and seeing first-hand how their favorite brands come to life.

Takeaways

  • Understand the role brand plays in long-term business success
  • Identify the core elements of a brand strategy
  • Learn how to apply a brand strategy consistently throughout a business
  • See examples of brand strategies in action and make correlations to endeavors or issues important to them

Prereqs & Preparation

  • Basic understanding of modern marketing approaches and techniques is helpful but not necessary.
  • A curious mind and passion for what you do!

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