Branding for Startups Bootcamp | Online

About this workshop

Far more than a logo, a strong brand can excite investors, inspire employees, attract great talent, and help focus your company...even before your consumers ever see it. Nailing your brand NOW is much easier and cheaper than having to rethink it and rebrand later.

This hands-on workshop is all about helping you build your own brand. We want you to come armed with an idea, a problem or an existing brand you are working on (or even one you’d like to work on) and leave with the each of the takeaways below.

Takeaways

Understand the power & importance of branding

Learn the difference between a brand identity vs. brand image

Create your audience persona

Learn how to tell your brand story in a compelling way

Evaluate your competitors & learn how to differentiate your business

Understand & develop your brand positioning & messaging

Develop the key elements of a strong visual brand identity - design, tone words, color, iconography, photography, etc.

Prereqs & Preparation

Please come with a laptop or notebook/pen. Students will gain the most from this workshop if they have a current product or business that they are actively developing a brand or user experience around. Students can prepare themselves for this workshop by thinking about the unique needs of the product’s target audience, the baseline for this product (or organization) to succeed in the marketplace and their own passion for the product or business vision. The principles learned can be applied to personal branding however this will not be the focus of the session.