Branding Essentials for Startups

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Branding Essentials for Startups

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

A great idea is worth a lot. But a great brand is worth a lot more.

In this class, you’ll learn why, even though as CEO of a new startup with a million other things to do, you’ll need to focus on branding – because your ultimate success depends on aligning the presentation of your company with market expectations. You’ll want to develop a brand strategy strong enough to last you the next 15 - 20 years. In this class, you’ll learn how to understand your brand and think about it profitably. You’ll understand the importance of articulating a unique, differentiating brand promise and communicating it effectively to internal and external audiences. You’ll learn why the strength of your everyday business operations is vital to the success of your brand. You’ll learn how to use your brand as a strategic, future-proofing, decision-making tool. And you’ll find out why a strong brand is critical to attracting and retaining a superior workforce. In an evening, you’ll learn more about the essential truths of branding than most CEOs discover in their whole career.

Takeaways

  • Why branding is so important and valuable
  • How to think profitably about your brand
  • Eight characteristics of a strong brand strategy
  • Why a brand is like an elephant
  • Eight benefits of branding
  • The how and why of brand architecture
  • What to brand
  • When to brand
  • Branding across borders
  • How to align your internal values with market values
  • The importance of emotion in branding
  • Using the brand as a future-proofing, strategic tool
  • Using the brand to attract/retain a superior work force
  • Why you can’t brand yourself
  • How to find branding help

Prereqs & Preparation

Come to the workshop prepared to discuss one brand you love and one brand you hate. Be ready to explain what you expect from the brands and how well they live up to those expectations.

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