A great idea is worth a lot. But a great brand is worth a lot more.
In this class, you’ll learn why, even though as CEO of a new startup with a million other things to do, you’ll need to focus on branding – because your ultimate success depends on aligning the presentation of your company with market expectations. You’ll want to develop a brand strategy strong enough to last you the next 15 - 20 years. In this class, you’ll learn how to understand your brand and think about it profitably. You’ll understand the importance of articulating a unique, differentiating brand promise and communicating it effectively to internal and external audiences. You’ll learn why the strength of your everyday business operations is vital to the success of your brand. You’ll learn how to use your brand as a strategic, future-proofing, decision-making tool. And you’ll find out why a strong brand is critical to attracting and retaining a superior workforce. In an evening, you’ll learn more about the essential truths of branding than most CEOs discover in their whole career.
Come to the workshop prepared to discuss one brand you love and one brand you hate. Be ready to explain what you expect from the brands and how well they live up to those expectations.