A great idea is worth a lot. But a great brand is worth a lot more.
In this workshop, you’ll learn why creating a brand for your new venture can be the most valuable marketing move you’ll ever make. You’ll learn what a brand really is (Hint: not a logo). You’ll learn how to bring a new brand to life and grow it to maturity, adding more and more value to your enterprise at every step along the way. This workshop focuses on the business reasons for developing a brand strategy that will serve as a launch pad for all your marketing efforts. In three hours, you’ll learn more about the essential truths of branding than most business leaders discover in their whole career.