Branding 101: Starting Off Right | Online
About this class
A great idea is worth a lot. But a great brand is worth a lot more.
In this workshop, you’ll learn why creating a brand for your new venture can be the most valuable marketing move you’ll ever make. You’ll learn what a brand really is (Hint: not a logo). You’ll learn how to bring a new brand to life and grow it to maturity, adding more and more value to your enterprise at every step along the way. This workshop focuses on the business reasons for developing a brand strategy that will serve as a launch pad for all your marketing efforts. In three hours, you’ll learn more about the essential truths of branding than most business leaders discover in their whole career.
Takeaways
- An understanding of what a brand is and how to nurture it to grow your business
- The attributes necessary to build your own unique value proposition and brand strategy
- The importance of packaging your passion and point of view in a way that achieves market acceptance
Prereqs & Preparation
- Please come with a laptop or notebook/pen.
- Be prepared to discuss one brand you love and one brand you hate. Be ready to explain what you expect from the brands and how well they do or do not live up to those expectations.
