Branding 101 | San Diego

About this workshop

During this workshop, you’ll feel like you’ve been transported into a real rebrand as we go under the hood of a real rebrand, examining every step of the process. You’ll be put into the shoes of the client having to make the same real decisions.

This workshop is the ideal blend of theory and real-world application, and perfect for anyone who has a passion for brands and branding, and for building brand building skills that you’ll be able to apply in any career you choose to follow, whether you’re an entrepreneur, creating a product, work as a freelancer, or plan on pursuing a corporate career.

Takeaways

• How to better communicate what a brand is and its importance to others
• To appreciate and differentiate between branding and marketing
• The steps involved in an end-end to end brand process and how they’re applied
• The critical decision points involved in any brand initiative
• How to conduct an assessment of any brand’s strengths and weaknesses