Branding 101: Build a Unique Brand that Attracts
4

Wednesday, 4 December

6 9 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

Branding 101: Build a Unique Brand that Attracts | December 4

Allison Marchesani Ackerman Photo


Brand Strategy & Digital Marketing Consultant

4

Wednesday, 4 December

6 9 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

About This Workshop

People often think of branding as just a logo, business cards, and their website. But a brand is so much more than that. In today’s saturated digital market your branding can be used as a business strategy in helping you stand out from the crowd.

By creating a strong brand architecture, value proposition, and brand communications, you can connect with your core consumer around your unique selling point, vision, and core values and create marketing that resonates. A strong brand fuels product development, customer acquisition, employee hiring, and strategic partnerships. It tells you what to do and what not to do. By understanding the inputs for crafting a baseline brand strategy, you will dramatically improve your ability to develop a unique brand or product with a clear sense of mission and message.

Takeaways

Whether you're a business owner, entrepreneur, freelancer, or simply have a side hustle, you'll walk away from this workshop with clarity on how to develop a brand that attracts using:

•How to identify your brand's why
•How to define your target audience
•How to put polished messaging to your brand's greatest opportunities
•How to ensure consistency with your brand to build customer engagement

Preparation

  • Please come with a laptop and/or notebook and pen.
  • Students will gain the most from this workshop if they have a current product or business that they are actively developing a brand or user experience around.
  • Students can prepare themselves for this workshop by thinking about their brand's reason for being (passion of founder, innovation), how it meets unique needs of the product’s target audience, and their own passion for the product or business vision.

About the Instructor

Allison Marchesani Ackerman Photo

Brand Strategy & Digital Marketing Consultant

"Allison is a brand strategy and digital marketing consultant based in New York. After nearly 4 years helping to grow Sir Kensington's from small challenger brand through Unilever acquisition, she set out on her own to work with small, growing brands in food/beverage and wellness. Allison is energized by helping clients identify their core consumer, communications strategy, and impactful tactics that small budgets can actually afford. Allison has worked with brands including Haven's Kitchen, Belgian Boys, Stephanie Izard's This Little Goat, BESTeas, Medlee Foods, and 55 Farmers amongst others!

In a past life (okay 2012 - 2014) Allison was a high school math teacher with Teach for America. She is thrilled for the opportunity to combine her current work with her teaching skills bringing to life a course with a lot more real world application than Algebra."

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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