Branding 101: Build a Unique Brand that Attracts

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Branding 101: Build a Unique Brand that Attracts

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

People often think of branding as just a logo, business cards, and their website. But a brand is so much more than that. In today’s saturated digital market your branding can be used as a business strategy in helping you stand out from the crowd.

By personifying your brand and determining your unique selling point, vision, core values, and your target customers, you will find innovative ways to connect with your customers.

Whether you're a business owner, entrepreneur, freelancer, or simply have a side hustle, you'll walk away with clarity on how to develop a brand that attracts. Hear how successful companies have built their brands and use the frameworks within the workshop to create your own brand strategy on the day.

Takeaways

Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of branding, in this workshop you will learn:

•How to create a clear vision to communicate your brand
•How to position your brand in the marketplace
•How to define your target audience
•How to ensure consistency with your brand to build customer engagement

Prereqs & Preparation

Please come to the workshop with a laptop and notepad and pen. Students will gain the most from this workshop if they have a clear idea of their vision for their future, and a basic understanding of their market and ideal customer, however, all students will takeaway an understanding of the frameworks and how they can be applied when developing a brand strategy.

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