Branded Content Trends in 2019 & Beyond | Melbourne

About this workshop

Branded content is an exciting and rapidly evolving area of digital marketing. With 86 percent of B2C brands now harnessing some form of content marketing, the quality—and volume—of brand messages is at peak saturation. As content creators, digital marketers, and brands, how can we ensure that what we’re trying to say stands out? We look at some of the key trends shaping the branded content landscape and what learnings we can take from these.

Takeaways

1. Case studies of industry-leading examples of branded content

2. Five key trends defining the future of branded content for example: -Off-platform experiences -Multi-channel campaigns -Personalisation -Interactivity -Collaboration

3. How we can use these trends in our own branded content creation

Prereqs & Preparation

None.