Brand You: How to Promote Yourself Authentically

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Brand You: How to Promote Yourself Authentically

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen.

Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing.

In this workshop, the instructor will share tactical ways professionals can get the word out about what they do in an authentic way.

Takeaways

  • Communicate your 'elevator pitch'
  • Identify opportunities for showing the wider team the value you add at work
  • Articulate what makes you different to others professionals in your field
  • Get noticed at work and within the wider industry
  • Choose your outlet: you don’t need to use every marketing channel, you could choose from social media, EDM’s, website, LinkedIn, media, reviews
  • Media 101: basic overview of what media to target and how to reach out
  • LinkedIn 101: why it’s important for specialists who lecture, and how to use it.

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