Brand with Heart: Why Fit in When You Were Born to Stand Out?

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

Brand with Heart: Why Fit in When You Were Born to Stand Out?

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

About this class

Brands are not a luxury item reserved only for the big businesses. In a world where you can open a business overnight, brands for start-ups and small businesses are a crucial investment.

In this workshop, Tara Shelton will demystify branding for start-ups and small businesses and demonstrate three creative techniques you can use to empathise with your customer. We’ll show you practical examples of how these insights have been applied to create effective brands, and invite you to create your own brand destiny.

Students will learn what a brand is, in a way that is easy to understand. I will show you how to answer all the hard questions of your business; mission, vision, values and purpose. I will explain what a 'conscious brand' is, with examples big and small. I will then teach 3 creative techniques to understand your customer; Empathy mapping, Storyboarding and Dreamy UX. Using examples, I will show how these techniques can lead to innovative branding.

1.) Understand why branding matters for start-ups and visionary small businesses who want to step it up. 2.) Understand what a brand is and workshop their own brand DNA including, Purpose, Vision, Mission and Values. 3.) Discover the ROI on branding and creativity in business 4.) Learn and implement 3 creative techniques to understand the emotional landscape of your customer. Empathy mapping, storyboarding and Dreamy UX. 5.) Leave with a clear vision, idea and creative direction to get started with right away.

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