Brand Strategy Workshop: How to Build a Brand Customers Love
27

Wednesday, 27 March

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Brand Strategy Workshop: How to Build a Brand Customers Love

Lauren Perkins Photo


CEO, Perks Consulting

27

Wednesday, 27 March

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop

We all know it's hard to stay relevant with distracted customers. Brand is your organization's connection to your customer and the marketplace. It provides the foundation for businesses to gain an edge over the competition. Whether you're a growth stage company or an established corporate brand, the importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before.

If you're new to marketing or thinking about starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers and engage your community.

Takeaways

  • Learn how to communicate your customer promise through your brand
  • Learn how to leverage lean/agile methodologies to incorporate your customers perspectives into the brand development and management process to connect and align the brand across your organisation
  • Learn how to measure the performance of your brand

About the Instructor

Lauren Perkins Photo

CEO,
Perks Consulting

Lauren Perkins is a Brand Marketer, Community Builder, and Author of The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement (Apress, 2015). As the founder & CEO of Perks Consulting, a brand-led digital innovation consultancy, Lauren has spent a decade teaching growth stage companies to “Think like Brand. Act like a Startup.™” through her expertise in leading brand innovation and digital adoption. Lauren regularly contributes to CMX, Inc. and Forbes, and is a founding instructor at General Assembly teaching digital insights, brand strategy, community management and agile marketing.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.