Brand Storytelling: Creating a Powerful Story That Inspires
15

Thursday, 15 April

1 2 pm EDT

GA D.C. (Online)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

Brand Storytelling: Creating a Powerful Story That Inspires | April 15

Mariya Bouraima Photo


Founder, Aveya Creative

Debbie Bates-Schrott Photo


Founder & CEO, Beyond Definition

Elaine Mensah Photo


Founder, Brand Meets Creative

Jay Perry Photo


Design Director, Bivee

15

Thursday, 15 April

1 2 pm EDT

GA D.C. (Online)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin

Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.

A brand story with the right emotional appeal can transform a casual customer into a lifelong enthusiast. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors. In this workshop, you’ll learn how to connect with your audience and get them to believe in your story.

Takeaways

  • Understand why storytelling is so critical to modern-day businesses and organizations
  • Learn how to craft an authentic brand story that inspires long-term customer loyalty
  • Learn actionable frameworks to help you break down and build your brand story
  • Learn tried-and-true techniques from narrative fiction and classic story structure to power your brand marketing

Preparation

This event is taken completely online via Zoom.

About the Presenters

Mariya Bouraima Photo

Founder,
Aveya Creative

Mariya Bouraima, avid world traveler and mompreneur, is proud to be the Founder of Aveya Creative — the first boutique branding and marketing agency in the nation’s capital dedicated exclusively to entrepreneurs.

Her mission? To transform ideas into top-of-mind brands. Core services at Aveya Creative are brand strategy, logos and taglines, pitch coaching and design; optimized copywriting, ad creative, press releases and social media management are also part of the mix.

Mariya has led the growing team with endless enthusiasm to develop branding and marketing for entrepreneurs in diverse industries across the United States, including prominent tech startups at incubators such as 1776 in Washington DC and Y Combinator in San Francisco.

Mariya loves to get involved in the startup community through writing for Tech Cocktail and WeWork Magazine, speaking at Modev conferences, mentoring at Lean Startup Machine and KickDC accelerator, hosting BrandNew roundtable discussions and teaching at General Assembly and Startup Institute.

Debbie Bates-Schrott Photo

Founder & CEO,
Beyond Definition

Debbie Bates-Schrott, Founder and CEO of Beyond Definition, has 25+ years of experience in branding, print, digital, and marketing strategies. Her visionary perspective on cutting edge brand experience initiatives positions the Beyond Definition team as growing thought leaders in the media landscape. Debbie founded Beyond Definition—a WBENC and WOSB certified agency—in 2003, and has successfully guided the agency’s progressive drive in the visual and experiential marketing spheres. Debbie’s active role in the marketing community along with her engagement in partnerships has helped acquire and lead customers through transformations, including ExxonMobil, Architect of the Capitol, American University, the United States Marine Corps and the American Society of Mechanical Engineers. Her entrepreneurial spirit has positioned Beyond Definition as an industry-leading branding and marketing agency that has been recognized with more than 160 awards. Debbie has also been recognized with the prestigious FOLIO: Top Women in Media award for her achievements as a leader.

Elaine Mensah Photo

Founder,
Brand Meets Creative

Elaine Mensah is the Principal of BRAND MEETS CREATIVE, a brand consultancy that positions creative entrepreneurs & fashion businesses with targeted branding and strategy services. She has 15+ years of a unique blend of communications, branding, technology, and entrepreneurial experience.

She is a former senior level Management Consultant with top firms including Deloitte LLC, BearingPoint, and Unisys. She also worked as Outreach Coordinator at US Small Business Administration and had stints at Cynthia Rowley, NBC Dateline, and National Geographic. Elaine is also the former Regional Director of Fashion Group International Greater Washington DC Region. She is the writer, director & producer of fashion documentary "The Politics of Fashion: DC UNBOXED", Creator & Author of #TheFashionSource: The Ultimate Guide to Fashion in DC, and an Adjunct Professor at American University's Kogod School of Business teaching Fashion & Luxury Goods.

She was recently named to Capitol File Magazine's Spring 2017 "The List," nominated in 2016 as a marketing and advertising finalist for DC Inno's 50 on Fire and from 2011-2015, was named one of DC's most influential under 40 by Washington Life Magazine's "Young & The Guest List." She has been featured in various media including Washington Post’s Fashion Washington, Washington City Paper, DC Modern Luxury Magazine, Fox 5 DC, WUSA9 Great Day Washington, WJLA's Good Morning Washington and more.

She has a Bachelor's degree in Law and Society from American University and a Masters in Communication, Culture and Technology from Georgetown University

Jay Perry Photo

Design Director,
Bivee

Jay Perry is a designer, illustrator, and writer living near Baltimore. Originally from the Shenandoah Valley in Virginia, he left the familiar hollers and hay fields there to attend the University of Maryland, Baltimore County’s Visual Arts program. He quickly fell in love with the tree-lined sidewalks, stoops, diners, and music he found around the city. He’s been there ever since, working in the design industry in various roles.

Web and interactive design became a speciality, and Jay is fascinated with every part of the process, from content modeling to UX to visual design to front-end development. Currently a freelancer, he’s lead the development of digital products, branding systems, publication designs, and more for clients including the World Bank Group, the United Nations, UNICEF, the Center for Disease Control, the Chesapeake Bay Foundation, Defenders of Wildlife, Discovery Communications, and Penn State University.

When he’s not staring at pixels and code, Jay loves to draw and has an active painting and illustration practice. Some of his recent work can be found at his personal website and his Etsy shop.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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