Brand Story Inside & Out | Sydney

About this event

It’s a proven way to build better relationships with consumers, so it’s no surprise that more brands are rushing to tell their stories more often, in more places. But it’s so easy to get it wrong.

Where does a good story start? Great organisations inspire passion in their people. Great brand stories start within.

Leading brands are able to foster connections between their story and their people, turning team members into bold advocates.

The culture must align with the message, and sceptical consumers can see through the facade of those who fake it. Getting your people invested in your purpose is the only way to truly ensure an authentic approach to storytelling.

As businesses grow, the more depersonalised they can become; so how are leading brands enjoying success at scale without losing touch with their roots and vibrant team dynamics?

With investment in great leadership and culture, teams of any size are empowered to take the lead on story, building authentic narratives and reintroducing a human touch to customer connections.

Our expert panelists will share their approach to brand storytelling, and how their teams are set up to own, nurture and champion their brand stories.