The minds behind the magic
The minds behind the magic
Brand Resilience means not giving up when you face hardship. Being hopeful in spite of the odds. Making quick and thoughtful decisions that protect your team as best you can. In this series, we speak to companies across the country that are demonstrating what it means to have brand resilience. We uncover the key moments that sparked change and the vital pieces necessary to achieve success.
Atlas Obscura’s mission is to inspire wonder and curiosity about the incredible world we all share. Their online community has created a database of over 21,000 of the world’s most wondrous places and foods, some of which might be in your own backyard. Their first book, Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders, was a No. 1 bestseller on Amazon and in the New York Times. Join us for a conversation with Kiki Dolan, Director of Operations at Atlas Obscura, as she describes their self-discovery of brand resilience.