Brand Management: What You Need To Know To Get Started In the Career | Online

About this workshop

Learn critical skills required for a Brand Manager and brand marketing careers. This course will provide critical skills and techniques necessary to develop, sustain and grow a brand, assess data, leverage information systems, develop strategies and brand plans.

Whether a small brand with limited resources or a large brand defending its position as #1 in a category, brand managers and cross-functional teams are responsible for driving brand growth. Brands can influence what consumers see, feel, experience and think when they see a logo or consume a product.

Who is this Workshop for:

  • Individuals interested in starting a career in brand management
  • Individuals looking to transition from another department to brand management/brand marketing
  • Marketers looking to better understand data, trends and analysis


  • A key understanding of the roles and responsibilities required to succeed as a brand manager
  • How to apply key concepts, skills and tools relevant to brand marketing.
  • How to develop and execute brand marketing plans and tactics.
  • How to analyze Nielsen/IRI data
  • Technical and analytical skills to make brand marketing decisions.
  • Managing brands within the context of other brands, in an ever-changing digital landscape
  • Q&A

Prereqs & Preparation


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