Big Data in B2B Marketing: Trends in 2020 | Sydney

About this event

Effective data-driven marketing is hard, but it doesn’t need to be. It’s no secret that "Big Data" has become a fundamental part of any successful business, creating new capabilities, driving customer insights and richer experiences, and uncovering unprecedented opportunities; but how do you take advantage of this data in your business? And how can data help forge a tighter connection between marketing and sales? Whether you're a programmer, marketer, or product manager, having an understanding of the ways in which data can be used to impact your business is critical. Join us as we work through big data topics and tactics that can help you identify new business opportunities – and accelerate existing pipeline -- in your own company.