Wednesday, 23 June
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Consumers, employees and even investors today expect business to contribute to society. Discover why and how smart businesses are finding success through Social Purpose. By aligning their brands strategically with a cause to stand for something meaningful, learn how businesses are driving profit through purpose.
- The 5 forces driving Social Purpose onto the business agenda
- Why trust trumps growth as a business priority
- How Social Purpose differs from Corporate Social Responsibility (CSR)
- How some of the world’s most successful brands use Social Purpose to drive success
- How a Social Purpose strategy can solve some of the most difficult challenges in your business
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