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Marketing is more than the "colouring in department". It has the power to create strategies with data at its core so you are no longer a marketer with an opinion, you are one who has data and insights to drive growth.
Being data-driven is about more than just looking at reporting sources and pulling off stats and numbers. Do you know and understand what your KPIs are? What would happen if you had an increase or decrease in budget? Are your campaigns assisting in conversions? Do you do attribution modelling?
Don't expect your company to place value on something you are not able to measure and quantify. In this talk from GA's top Digital Marketing instructor Jill Quick, you'll get the tips and approach to digital marketing from that data angle you've only just heard about!
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