Become A More Data-Driven Marketer | Boston

About this event

Effective data-driven marketing is hard, but it doesn’t need to be. Data helps us make better, smarter decisions in marketing and in business. During this panel, you will learn what to track, how to track it, and what it all means from some of Boston's marketing experts. Come with questions, meet fellow marketers and learn over a cold one.

• Get insight into vanity marketing metrics vs. effective marketing metrics
• Understand how to reduce uncertainty and recognize actionable data within your business
• Take away tools that'll help you improve at performance marketing fast

Prereqs & Preparation

This event is open to anyone keen to make informed decisions and make the most out of data. It will also help aspiring, seasoned or hybrid marketers and entrepreneurs understand key metrics applicable to their business and take away actionable solutions for translating data into business growth.