Become a Content Master: Leverage the Right Content Formats Every Time | Online
About this event
Some buyer personas prefer to consume short and snackable video content, while others would rather read a comprehensive guide on a trending topic. Regardless of the approach used, there’s an art and science to leveraging different content formats across industries, points of the funnel, and target audiences.
The key? Content must be both relevant and personalized to where your customer is on the buyer's journey to be successful. To help you get a better idea of which content format will give you the most bang for your buck, join us for an engaging conversation with Joyce Chou and Ren Souriyachack of Compose.ly.
Takeaways
The strengths and weaknesses of video, audio, and text formats
How to determine which type(s) of content to use in your content strategy
What type of content is most effective during certain phases of the sales funnel
Prereqs & Preparation
You will need access to a laptop, computer or phone as well as a strong internet connection. Please make sure to download the
Registrants will receive the Zoom link via email, in the confirmation email and in the 24-hour reminder email from General Assembly.