Avoiding Vanity Metrics: How to Create a Sustainable Marketing Strategy

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

GA NYC (Manhattan), HQ
902 Broadway, 4th Floor
New York NY 10010

Past Locations for this Class

Avoiding Vanity Metrics: How to Create a Sustainable Marketing Strategy

New York City

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

GA NYC (Manhattan), HQ
902 Broadway, 4th Floor
New York NY 10010

Past Locations for this Class

About this class

Having a million impressions and 100,000 followers is great, but how much did it cost you to get there? And how is that driving your bottom-line growth? Don’t fall into the common pitfalls of vanity measurements in social media marketing, which focus on short-term goals instead of long-term impact. In this class, you’ll learn about the tactics involved in sustainable social media marketing, including: serving customers, building community, driving sales, and building customer advocacy.

Takeaways

  • Understand the meaning behind commonly-used social media metrics.
  • Identify opportunities to drive better ROI on social media.
  • Learn how to attribute social activity to business outcomes.

Prereqs & Preparation

Students should have a general understanding of social media platforms and tools.

Students should bring a laptop.

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