Avoiding Vanity Metrics: How to Create a Sustainable Marketing Strategy

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Avoiding Vanity Metrics: How to Create a Sustainable Marketing Strategy

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Having a million impressions and 100,000 followers is great, but how much did it cost you to get there? And how is that driving your bottom-line growth? Don’t fall into the common pitfalls of vanity measurements in social media marketing, which focus on short-term goals instead of long-term impact. In this class, you’ll learn about the tactics involved in sustainable social media marketing, including: serving customers, building community, driving sales, and building customer advocacy.

Takeaways

  • Understand the meaning behind commonly-used social media metrics.
  • Identify opportunities to drive better ROI on social media.
  • Learn how to attribute social activity to business outcomes.

Prereqs & Preparation

Students should have a general understanding of social media platforms and tools.

Students should bring a laptop.

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