Avoiding Vanity Metrics: How to Create a Sustainable Marketing Strategy | Washington, D.C.

About this class

Having a million impressions and 100,000 followers is great, but how much did it cost you to get there? And how is that driving your bottom-line growth? Don’t fall into the common pitfalls of vanity measurements in social media marketing, which focus on short-term goals instead of long-term impact. In this class, you’ll learn about the tactics involved in sustainable social media marketing, including: serving customers, building community, driving sales, and building customer advocacy.

Takeaways

• Understand the meaning behind commonly-used social media metrics.
• Identify opportunities to drive better ROI on social media.
• Learn how to attribute social activity to business outcomes.

Prereqs & Preparation

Students should have a general understanding of social media platforms and tools.

Students should bring a laptop.