Authority Content Marketing Playbook

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Authority Content Marketing Playbook

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Looking for a simple, effective and modern approach to market a business in 2016? Traditional SEO is dead, SEM costs keep increasing, everyone is overloaded with content and social media is too overcrowded.

Creating Authority Content is a simple process that any company can use to break through the noise. It’s more effective than traditional advertising at building your brand, sales and credibility.

Takeaways

Students will learn:

  • Identifying content opportunities to capture attention, engagement & build trust
  • IUsing different content delivery methods including: blogs, webinars, PDFs, audio, inforgrahics
  • ITurning one day's work into months of content and how to best share it around the web
  • IGetting your prospects, clients and Google fall in love with you
  • IBuilding a complete online marketing strategy designed to get more traffic and increase conversion

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