Authentic Marketing: How Brands Stay Real With Customers | Houston

About this event

In a world where there is an influx of goods and services, companies have to work harder than ever before to create a loyal following. When brands market their goods in a way that feels relatable and real to their audience, they gain not only revenue but loyal patrons who proudly align themselves with that company. Authentic marketing triggers conscious consumerism.

Join General Assembly and our favorite business owners to discuss what authentic marketing means to them. During this event we will cover how these business owners found their voice, they focus on marketing themselves in an authentic way, to weed out marketing fads and stay true to their brands.

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