Authentic Copywriting for Your Business | San Diego

About this event

Tesla, Bumble, Fenty, Twitter. What do they have in common? Outside of becoming incredibly success companies, they all write incredibly beautiful copy to help tell their stories. The most successful new businesses of the 21st century solved problems for others, built bold brands, while creating word-of-mouth marketing to spread their messages to the world. Your copywriting exists all over your website, on social media posts, YouTube videos, email marketing, blog headlines, and everyone your brand lives online. Do you want to write better copy for your brand? Whether you’re working for a company or a want to work on your own business, this workshop will help you write copy that pops. You’ll learn the essence of copywriting and be taught the success stories from the leaders in the modern economy. By exciting your audience with the right message, you will create word-of-mouth marketing that will game-change your business. For the last three years, Ryan interviewed over 100 influencers who have built culture-changing online such as: Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill and many others. His authentic storytelling framework helps brands, leaders, and companies anchor their brand stories, grow their influence, and thrive in the digital age.

Takeaways

• Learn to avoid common mistakes and how to critique your own work
• Create word of mouth marketing and own your authentic story on social media
• Analyze key social media copywriting examples from Facebook, Twitter, YouTube, and LinkedIn
• Strive for an authentic voice for your company and brand Form emotional bonds with customers to create lifelong value

Prereqs & Preparation

This is an interactive workshop - bring your notepad, planner, or writing device!