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When we think of online marketing, podcasts are rarely what comes to mind first. Unbeknown to most, they have been growing steadily in both popularity and listenership in recent times as people see the value in connecting audibly. With an estimated 54 million podcast episodes, coupled with 800,000 active podcasts around the globe, podcasts is no doubt working its way through the marketing pie.
Brands like eBay, Sephora, Slack and McDonald’s have integrated podcasts into their brand messaging in a variety of ways: creating discussions about current affairs and trends, positioning themselves as experts and developing trust with the audience, and using podcasts to maintain relations with a pre-existing customer base.
Join us for this event as we explore how you can use podcasts to speak to your audience with an authentic voice, create consistently engaging and relevant content to keep them listening, and promote your podcast to increase your visibility and your brand awareness all across the web.
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