Atlanta’s Music Marketing Strategy | Atlanta

About this event

ATL has been named America’s Music Capital - from rap to pop, it’s clear that this city has deep roots in the music industry. Throughout the years, many singers, producers and songwriters from across the nation have even moved to Atlanta to pursue a musical career.

How did Atlanta birth music giants? What differentiates ATL from the music landscape across the world? How does this city’s marketing strategy continue to dominate the top charts? During this conversation, we’ll uncover the unique marketing strategy behind the success of Atlanta's music scene.

Takeaways

• Discover how technology impacts streaming platform performance
• Learn how to create interactive digital campaigns
• Identify unique music promotion tactics and concepts
• Connect with local musicians