Art Direction Bootcamp: Understand and Learn the Power of the Visual Language

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

Art Direction Bootcamp: Understand and Learn the Power of the Visual Language

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

About this workshop

Are you a designer or entrepreneur with a vision but failing to bring it to life? Using your left brain, we will develop your right brain. Learn how to hone your design skills to bring an idea to life with purposeful and thoughtful combination of imagery, typography, composition, hierarchy and color.

We will dive into the psychology of color theory, the history of typography and the power of imagery. Building upon this knowledge, you will be able to clearly articulate your creative vision in order to design or direct any creative project: branding, web design, packaging, presentations, or anything needing a visual eye.

This course will allow you to be a more thoughtful and considerate designer, with the ability to defend your work and articulate the success of your designs. Or, it will make you a better client, with the ability to be clear in what you are looking for, understand the design language, and get the most out of your designers.

Takeaways

• Understanding of typography history, how to select a typeface, and how to design the written word

• Understanding of color theory, psychological and historical

• A keen eye for considering imagery, including illustration and photography

• Toolkit of questions to ask your client (or yourself)

• Toolkit of answers using your new visual skill set

Prereqs & Preparation

• Optional: An existing project (personal or professional) in need of a visual make-over

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