Are You Building A Brand Or A Bland? | Melbourne

About this event

Calling all marketers and founders - is your branding game designed to stand out or is it melting into the masses?

According to Bloomberg, "blands" are companies that claim “simultaneously being a unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.”

So how do you know if you’re following a trending style template or crafting a unique brand story and look? We’ve put together a panel of branding experts to discuss what distinguishes brands from blands and how you can set yourself up to cut through the noise and create authentically engaging brand content for your audience.

You’ll walk away knowing what makes a brand vs a bland, why brand storytelling can make or break your business and how to take actionable steps to level up your branding game.