​App​ ​Strategy​ ​Masterclass

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

​App​ ​Strategy​ ​Masterclass

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

About this class

Learn the strategy behind launching a successful mobile app from the creators of chart-topping apps like Jam, Surfy and The Secret to Money.

For entrepreneurs, startups, businesses and anyone wanting to get into the mobile app space, this industry-leading interactive workshop focuses on how to design and launch a successful app and build a sustainable app business.

There’s a lot more to launching a successful app than coming up with an app idea and hiring a developer. With 2.2 million apps on the App Store, all vying for consumer attention, competition is fierce. At the same time, mobile app usage is at an all-time high and new opportunities are opening up daily.

If you have app aspirations, this interactive workshop will guide you through the app development process and help set you and your project up for success.

Over 3 info-packed hours, serial app entrepreneur Joseph Russell and leading app strategist Karl Graf will help you fine-tune your app idea, understand the competitive landscape and equip you with the strategic knowledge to compete in the app space.

Takeaways

  • How the mobile app design and development process works.
  • How to identify a good app idea.
  • How to differentiate your app from its competitors.
  • How to reduce risk.
  • How to attract investors to your app project.
  • How to successfully launch your app.
  • How to commercialise and scale your app.
  • How to build a sustainable business around your app.

Prereqs & Preparation

To get the most value out of the workshop, come prepared with an app idea or requirement in mind. You should have researched your app competitors. It is not a requirement that you share their idea with anyone in the workshop.

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