App Monetization with Facebook’s Audience Network | Online
About this event
Event:
It should look like this:
Join Facebook’s Audience Network team at General Assembly on Dec 4th from 6:00-9pm. The holiday season is quickly approaching, which means more people downloading and spending time in your apps. We know it is important to make sure you are monetizing this extra traffic, so Facebook will be here to tell you about the Audience Network, which helps you monetize your app by showing Facebook ads to your users. The Audience Network launched in Oct and developers are reporting double the CPMs on the Audience Network compared to other ad networks. All attendees will receive a $250 Facebook ad coupon if they go live with the Audience Network by Dec 31st.
During this event, the Facebook product manager who built the Audience Network will answer your questions and walk you through Audience Network fundamentals including: How targeting works on the Audience Network The types of ads running on the Audience Network The different ad units available to app developers Case studies We will follow this session with a conversation about mobile monetization with Jeremy Hlavacek, VP or programatic at The Weather Company,
Drinks and appetizers to follow.
Speakers:
Sriram Krishnan: Product manager, Audience Network, Facebook
Sriram likes to help app developers make money. Currently, Sriram leads product for the Audience Network, Facebook’s mobile ad network. Previously, Sriram helped shape Facebook’s other mobile monetization products, like mobile engagement ads.
Jeremy Hlavacek: VP, Programmatic, The Weather Company
As Vice President, Programmatic, Jeremy Hlavacek oversees The Weather Company’s automated sales efforts and operations across all screens - display, mobile and video. Weather's programmatic business is one of the largest among traditional publishers and accounts for approximately 40% of digital ads revenue.
Itinerary: An introduction to the Audience Network Audience Network Q&A A conversation about mobile monetization with Jeremy Hlavacek, VP or programatic at The Weather Company Drinks and appetizers with the Audience Network team