Anatomy of an Idea | Atlanta

About this workshop

This workshop is oriented around a real world challenge. We’ll use a four-step process to experience the anatomy of an idea. We’ll walk through… - The Brain: Finding inspiration for your ideas and the power of brainstorming.
- The Eyes: The visual presentation of your idea using prototypes - The Hands: Building a 30-day action plan and doing the heavy lifting to attack your toughest assumptions first and - The Feet: Taking your idea out to the world with a simple, memorable message.

Takeaways

• Participating in and/or facilitate a brainstorming session
• Building criteria to filter ideas
• Practicing building a prototype
• Creating a 30-day action plan to stress test your idea

Prereqs & Preparation

This class is a beginner course designed for those craving a structured approach to building out an idea. It is a broad overview based on a blend of design thinking principles, marketing, and business practices all rolled into one.

Bring materials to take notes. Be ready for hands-on exercises and general business thinking. You are welcome to bring a computer, but we’ll be working mostly in analog. Worksheets will be provided as a guide.