Anatomy of an Idea

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Anatomy of an Idea

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

This workshop is oriented around a real world challenge. We’ll use a four-step process to experience the anatomy of an idea. We’ll walk through… - The Brain: Finding inspiration for your ideas and the power of brainstorming.
- The Eyes: The visual presentation of your idea using prototypes - The Hands: Building a 30-day action plan and doing the heavy lifting to attack your toughest assumptions first and - The Feet: Taking your idea out to the world with a simple, memorable message.

Takeaways

  • Participating in and/or facilitate a brainstorming session
  • Building criteria to filter ideas
  • Practicing building a prototype
  • Creating a 30-day action plan to stress test your idea

Prereqs & Preparation

This class is a beginner course designed for those craving a structured approach to building out an idea. It is a broad overview based on a blend of design thinking principles, marketing, and business practices all rolled into one.

Bring materials to take notes. Be ready for hands-on exercises and general business thinking. You are welcome to bring a computer, but we’ll be working mostly in analog. Worksheets will be provided as a guide.

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