In today’s competitive digital landscape, it’s essential that webmasters, marketers, and business owners understand analytics and utilize the information they gather to help propel their organizations forward. In this class a solid, foundational understanding of Google Analytics as well as other top analytic tools. You’ll learn about the theory behind analytic modeling, how to implement analytics into your site, and how to understand the data gathered in a way that increases conversions.
A basic understanding of how websites work and how to make changes.
Please bring a laptop.