Agile Marketing Workshop

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

Agile Marketing Workshop

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

About this class

Everyone wants to be agile these days and marketers are no exception. Agile marketing is an approach to marketing that takes inspiration from Agile development. In an increasingly consumer lead market, organisations need to deliver value to their customers in order to stay relevant, Agile marketing helps them do this.

This class introduces the concept of Agile marketing and how being adaptive, collaborative and iterative in your marketing approach can save you time, help develop a deeper understanding of your customers and ensure you provide the right experience at the best time. Learn the six values of Agile Marketing; responding to change over following a plan, rapid iterations over large campaigns, testing and data over opinions and conventions, lots of small experiments over a few big bets, personalisation over one size fits all and collaboration over hierarchy and silos. Understand the benefits of adopting an Agile approach to marketing for your business or organisation.

Takeaways

Students will learn:

  • What is Agile Marketing

  • Why we need Agile Marketing
  • Six Values of Agile Marketing

  • Benefits of Agile Marketing

Prereqs & Preparation

Attendees would benefit most from this class if they have a good understanding of marketing and the marketing strategy and tactics currently employed by the organisation.

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