Agile Marketing Tactics | Online
About this class
Agile marketing is no longer a buzzword but instead a proven practice that helps brands and startups accelerate speed to market, boost conversion rates and improve customer engagement. Applying lean and agile methodologies to an organization’s current or new marketing initiatives helps to improve ROI and increase an organizations ability to adapt to changing market conditions.
This Agile Marketing workshop will dive into the fundamentals: what is lean and agile methodology and why is it beneficial to adopt? Then, using insights gleaned from brand best practices and entrepreneurial methodology with the approach, “Think like a Brand. Act like a Startup.” The workshop will explore how to create a customer-centric focus with digital agility and reactivity to market trends. Then, learn how to use the lean scientific method focused on testing and iterating to turn these concepts into reality and implement them on your very own marketing initiatives.
Takeaways
- Understand what lean and agile methodology is and the benefits of thinking in those terms.
- What lean marketing is and how it's differentiated from growth hacking.
- Learn how to apply methodology from other business functions to marketing.
- Review of the various tools and planning required for execution.
- Discuss what success looks like and the metrics to track success.
- Case studies and examples on lean marketing in action.
- Live simulation: walk through how to optimize performance of current marketing initiatives with lean marketing.
Prereqs & Preparation
None.
