'AdWords for Startups' with Google

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

'AdWords for Startups' with Google

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

For most startups, AdWords is a vital tool for customer acquisition, whether it's for an online shop, a B2B SaaS company or a mobile app developer. The Google for Startups team helps you get started, with initial consults regarding strategy, campaign build and optimization (for the AdWords pros: access to betas). It's our goal to make you more successful - the better AdWords works, the more money you'll put into it. This workshop gives a short introduction to AdWords, covers the new targeting methods and best practices - all tailored to startups' needs. Beginners and advanced welcome.

Student Takeaways: At the end of the workshop, you will have an overview of AdWords, you will know search, display, YouTube and mobile, and be up-to-date with all the new stuff! That includes the useful free tools (also suitable for market research). Prerequisites: None. Marc Preusche is from a business administration background, Marc started working for Google three years ago. A year in he discovered his passion for startups and has been consulting entrepreneurs and investors ever since. The main focus is online marketing - Google AdWords (SEM, mobile, display, YouTube), for companies that are just planning their AdWords engagement. AdWords beginners get trainings, pros get access to professional tools, betas and more.

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