Advanced Social Media Bootcamp

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Advanced Social Media Bootcamp

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

Today, social media is mission critical for business.

Whether you are a Mom and Pop, Fortune 500 company, consultant or nonprofit, social media has quickly moved from our personal sphere into the business world. Today, social media experts and teams are building social advertising campaigns, integrating Google Analytics into measurement dashboards and devising compelling content strategies to feed their social channels. Are you ready to learn the tricks, tips and techniques businesses are using to build brand and sell more on social?

Topics to be covered include: social media goal setting, Google Analytics social integrations, Facebook Insights deep dive, paid and unpaid social acquisition, social advertising, including Ads Manager, Facebook ad types and ad tracking, building campaign objectives, how to build and test a Facebook ad, content strategy, curation and distribution strategies.

Case studies and live demos will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

Takeaways

  • Create a social media plan and goals for 2016.
  • A thorough knowledge of how to use the Facebook ad manager and Facebook Insights analytics reporting.
  • Know how to create social media content that drives engagement.
  • Learn top three “secret” analytics tools that will simplify everything.
  • Have an agreed to list of 3 social media campaigns you commit to doing after leaving the class.

Prereqs & Preparation

This advanced bootcamp is a follow on to the Social Media Bootcamp Basics. You can attend this class whether you went to Basics or not. Attendees should bring laptops. It is preferred you are already a Facebook Page manager.

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