Advanced SEO.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

Advanced SEO.

Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

About this workshop

You’ve covered the basics of SEO and feel like you have a solid understanding of it, but how do you further your knowledge and make the most of it? In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deep dive into the world of SEO. You’ll learn about Google indexation, setting and measuring ROI based goals with clients or managers, tactical keyword research, site architecture and usability, link building, and much more.

Takeaways

  • Discover how to perform ROI-specific Keyword Research and develop an action plan
  • Learn how to implement on-page optimization signals that allow Google to accurately read content
  • Develop best practices for internal and external outreach for link acquisition purposes
  • Gain an understanding of the balance between usability factors (UX) that affect SEO

Prereqs & Preparation

Prerequisites: Students should have a basic understanding or experience with SEO.

Preparation: Please bring a laptop as well as a couple of sentences that describe you, your current knowledge of SEO, and a practical objective you want to achieve after leaving the class.

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