Segmentation in Google Analytics is how you move from simple trend reporting to powerful data analysis and decision support. Segments are where you’ll find all the golden insights you’re after, hidden below the surface - just waiting to be discovered.
The default reports in Google Analytics aggregate and jumble together data across all website visitors. But not all of your visitors are the same and they don’t all act the same (some convert, some convert eventually, some convert with nudges, some never convert).
Segmentation allows you to parse out the differences and use these differences to increase conversions and target the “right” user. This gives you a tremendous amount of insight into your online marketing efforts – be they SEO, PPC, Email or Social Media.
Segmentation is consistently one of the most sought-after, yet under-utilized and confusing features of Google Analytics for users across all competency and background levels. This workshop will help you master this powerful skill.
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