Advanced Marketing Analytics Workshop | Online
29

Tuesday, 29 June

4 7 am EDT

GA Singapore (Online)

Online
Singapore
$70 SGD
Regular Ticket
$70 SGD
Total

Questions? Read our FAQs

Advanced Marketing Analytics Workshop | Online | June 29

Daniel Lohrmann Photo


Managing Director, Ikaros

29

Tuesday, 29 June

4 7 am EDT

GA Singapore (Online)

Online
Singapore
$70 SGD
Regular Ticket
$70 SGD
Total

Questions? Read our FAQs

About This Workshop

Use the code: bootcamp50 to receive 50% off at checkout.

Unlock the world of data to help drive high performing marketing campaigns and increase data-driven decision making.

This workshop is intended for experienced marketers who want to build on their marketing knowledge to make better data-driven decisions through attribution modeling, statistical significance, and communicating data. This workshop will impart intermediate to advanced marketing knowledge that you can use in your daily work.

Topics we will cover:

  • Attribution Modeling
  • Statistical Significance in Marketing
  • This workshop is designed for intermediate to advanced marketers who want to take their analytical understanding to the next level. We welcome students with job titles or experience equal to: Marketing Acquisition Manager, Marketing Analyst, Marketing Strategist, etc

    Please note:

    This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

    • Have your camera turned on for the entire session
    • Have an accessible microphone
    • Be in a quiet, well-lit space with minimal distractions
    • Strong internet connection

Takeaways

  • Choose the attribution model that best suits their business needs and goals.
  • Use basic statistical functions to analyze campaign performance and results.
  • Determine when results are statistically significant enough to make a decision based on them.
  • Communicate results and decisions using the story framework.

Preparation

  • 3-5 years of industry experience in marketing
  • Students should be well-versed in working with Google Analytics and Google Ads
  • Comfortable in Excel or Google Sheets
  • Access to Google Sheets. If you do not have access, create a Google account.
  • Strong internet connection

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Daniel Lohrmann Photo

Managing Director,
Ikaros

Having built and led several high-performance growth teams, Daniel combines management experience with deep subject matter expertise across growth and analytics. Outside of his consulting work, Daniel is one of General Assembly’s lead instructors, delivering immersive marketing courses and analytics workshops. When he’s ready for a break from all things tech, he can be found hiking and diving, taking in Australia's natural beauty.

Daniel makes the best Feuerzangenbowle south of the equator.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Illinois Students

Participants who complete this workshop will not receive a certificate or any other designation of completion.

This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.

This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.

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