Advanced Marketing Analytics Workshop | Online | Denver

About this workshop

Unlock the world of data to help drive high-performance marketing campaigns and increase data-driven decision making.

This workshop is intended for experienced marketers who want to build on their marketing knowledge to make better data-driven decisions through attribution modeling, statistical significance, and communicating data. This workshop will impart intermediate to advanced marketing knowledge that you can use in your daily work.

Topics we will cover:

• Attribution Modeling
• Statistical Significance in Marketing

This workshop is designed for intermediate to advanced marketers who want to take their analytical understanding to the next level. We welcome students with job titles or experience equal to: Marketing Acquisition Manager, Marketing Analyst, Marketing Strategist, etc

Takeaways

• Choose the attribution model that best suits their business needs and goals.
• Use basic statistical functions to analyze campaign performance and results.
• Determine when results are statistically significant enough to make a decision based on them.
• Communicate results and decisions using the story framework.

Prereqs & Preparation

• 3-5 years of industry experience in marketing
• Students should be well-versed in working with Google Analytics and Google Ads
• Comfortable in Excel or Google Sheets
• Access to Google Sheets. If you do not have access, create a Google account.
• Strong internet connection

This workshop will be completely live and online. In preparation, please download Zoom and Slack.