Advanced Instagram Masterclass | November 8

$99 USD each
Monday, 8 November, 2021
8 11 pm EST
Online

About This Workshop

Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience. You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand.

Who is this workshop for?

Anyone who either manages or is interested in managing an Instagram Business account. This workshop is more beneficial if you are not a total beginner, and is ideal as a follow up to our Introductory Instagram Masterclass.

Takeaways

  • Build a cohesive Instagram strategy
  • Set clear and realistic S.M.A.R.T. goals
  • Define and understand your target audience
  • Optimize your page
  • Learn about all the native Instagram Business Tools
  • Set visual & editorial brand guidelines
  • Organize your brand’s content pillars and social media calendar
  • Plan a good caption anatomy, hashtag strategy and posting frequency
  • Understand how the Instagram algorithm works
  • Learn how to drive engagement
  • Dive into Instagram insights and analytics
  • Get to know some apps and services to help with your planning
  • Have a brief overview of Instagram Ads

Preparation

Bring your phone and a notepad. Make sure to switch your Instagram account into a business account if you haven’t done so already.

About the Instructor

Lindsay Mauch Photo

Founder, LTM Digital

Lindsay Mauch is the Founder and Chief Marketing Officer of LTM Digital, a social media and digital marketing agency focused on specialty food and beverage, sports, fitness, and wellness clients. Lindsay has more than 15 years of online experience handling digital marketing strategy, product development and social media, and has worked for top brands such as MySpace, JustFab, and Transworld Media. She is the Chapter President of Social Media Club Los Angeles and a member of the prestigious Forbes Agency Council. In her free time enjoys spending time with her husband, their two daughters, and maintaining her health and fitness blog, FitandAwesome.com. You can find her on Instagram at @LindsayMauch.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.