Advanced Google Analytics Workshop

Melbourne Campus

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Past Locations for this Workshop

Advanced Google Analytics Workshop | Melbourne

9
Attend the next event on Wednesday, 9 October.

Melbourne Campus

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Past Locations for this Workshop

About this workshop

Google Analytics is used by half of websites today, though most organisations aren't getting enough insight out of the web analytics tool.

In this class, you'll develop an advanced understanding of Google Analytics as an analytical and marketing tool to enhance your marketing strategy. You'll get an understanding of customising Google Analytics to your needs and how to execute complicated tasks for sophisticated results.

Takeaways

  • Important terminology and what different numbers really mean
  • How to find insight in the default reports
  • Setting up goals and conversions in your reports

Prereqs & Preparation

Students should have experience with Google Analytics, or have attended GA's Introduction to Google Analytics workshop.

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